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Santa Ottomano: a web portal for gluten-free products funded through Invitalia

Santa Ottomano owns shops specialising in products for people with coeliac disease. She wanted to develop a web portal for her business and obtained subsidised funding through an Invitalia scheme (Invitalia is the Italian national agency for inward investment and enterprise development), covering costs for the portal and for marketing activities. I provided technical and operational consultancy throughout the process.

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Video still: Santa Ottomano: a web portal for gluten-free products funded through Invitalia

At a glance

Client
Santa Ottomano, owner of specialist shops
Sector
Retail of products for coeliac disease
Funding
Invitalia scheme
Scope
Web portal and marketing activities
My role
Technical and operational consultancy

The work

  1. Definition of the digital project

    Goals of the portal, audience, features.

  2. Choice of the funding scheme

    That fits the business.

  3. Grant application

    With the plan and documents required by Invitalia.

  4. Operational support

    During the development of the portal and the marketing activities.

  5. Final reporting

    Of costs.

Results

The client obtained subsidised funding for the development of the portal.

What you can learn from this case

A specialist shop has an advantage online: an audience looking for specific products and reliable information. A funded portal works if it comes from a clear strategy on who you want to reach and how. See the digital strategy and marketing service and the grants and public funding service.

Frequently asked questions

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Does Invitalia also fund websites and e-commerce?

Some schemes managed by Invitalia, the Italian national agency for inward investment and enterprise development, include among eligible costs digital investments such as web portals, e-commerce and marketing activities linked to the business project. Each scheme has different requirements, beneficiaries and aid intensity: it must be chosen to fit the company and the project.

Do you need a consultant for an Invitalia application?

It is not compulsory, but applications require a consistent business plan, suitable quotes and complete documentation. Technical support reduces the risk of formal errors and helps during delivery and final reporting.

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